Director, Sustainability
Ashley Hegland has been working in the field of corporate
sustainability for over thirteen years. Having spent the majority of those
years working in the Asia-Pacific region, Mr. Hegland has been a leader in the
region’s development of these emerging business disciplines.
Based in Hong Kong, Mr. Hegland currently serves as Regional
Director, Business + Social Purpose for Edelman in Asia Pacific. He is also a
Director in the Corporate Practice at Edelman Hong Kong. Mr. Hegland helps corporate
clients address complex business-society issues through strengthened dialogue
and communications with NGOs, government, employees, customers, media and other
critical stakeholders. To these ends, he has designed and facilitated workshops,
consulted on regional strategy and corporate engagement plans with numerous
multi-national companies, including, Unilever Vietnam, CLP Holdings, Swire
Pacific, Cathay Pacific, and Shangri-La Hotel Group, among others. Recently,
much of Ashley’s work has been focused on sustainability integration and
internal change.
Mr. Hegland
joined Edelman in Hong Kong in May 2006 after having completed his MBA degree
at the Schulich School of Business (York University) in Toronto, Canada, where
he specialized in Business Strategy and Marketing. There, he focused his
studies on corporate sustainability strategy, green marketing, and corporate
reputation management. Prior to his graduate studies, Mr. Hegland worked in the
energy and NGO sectors in Canada and Asia Pacific. A native of Calgary, Alberta,
Mr. Hegland began his career as a geologist in the Canadian Energy sector.
