5 Trends Cecil The Lion Saga Can Teach Brands

Few stories this year have captured public attention more than the killing of Cecil the Lion, the iconic feline in Zimbabwe’s Hwange National Park. The account of Cecil’s killing are now well known but the public outrage is worth examining from a corporate and brand perspective for the trends that emerge. 1. The context and nuance matter Conservation issues and animal cruelty issues often don’t converge with such clarity to create such global...

Read More

EDELMAN TRENDING #FASHION 2015

As the various global fashion weeks fast approach and Google released details of its first ever fashion report based on search, our girl Jacqueline Young hit the streets of Hong Kong to investigate how fashionistas are really consuming information and what or who they are influenced by. ...

Read More

Emoji Musings from Edelman Millennial, Carol Yeung.

If you get what I mean, we’re probably from the same generation - born and raised in the digital age and heavily reliant on social media. Emojis have become an integral part of everyday communications for millennials in Hong Kong. #smileyface! The rise of emojis can be explained in 2-fold:   Spreading a little bit of love – emojis made it easier to convey emotions beyond words, especially positive ones. Research shows ...

Read More

Adapt or perish - Hong Kong media urged to change after trust slumps to record low!

Is it time for a shake-up in Hong Kong’s long-established media industry? The question dominated a vibrant and sometimes fiery debate at the latest afterhours@edelman event on Tuesday night (July 7, 2015).  The discussion took place against a backdrop of an industry in crisis. Between 2013 and 2014 trust in media plunged from 63% to 41%, according to Edelman’s Trust Barometer. Notably, people said they trusted media even less than they trusted the embattled Hong Kong government.  Addressing the slump, speakers from the media industry...

Read More