Friday, April 25, 2014

“Trust, the Marketing Mix and Communicating for Business Success”

The world of communications has changed The communications landscape has seen a sea change, resulting an environment rife with new, interactive channels and increased connectivity and speed. In the past year, the media industry in Hong Kong and around the globe has felt the aftershocks. Social media use has exploded, and new hybrid media sites are popping up independently and as versions of old newspaper empires. Traditional media giants such...